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REDUCING PROCESSED SUGAR DEPENDENCY

Miracle fruit is a practical tool to gradually reduce sugar dependency.

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Many people try to reduce their intake of 'discretionary foods' (foods which don't play a role in healthy eating). Most of these foods and drinks are high in processed sugar, which is not healthy.

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Try Miracle fruit as a sweetener instead;

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  • Then add lemon juice to a glass of water, the taste will be very sweet. A healthier choice compared to a 600ml soft drink, containing around 13 teaspoons of sugar.

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  • Make unsweetened yoghurt taste sweet. One serving of unsweetened yoghurt has 2g of sugar compared to sweetened yoghurt with 12g.

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  • Try a Miracle fruit and the eat some strawberries the taste is amazingly sweet, instead of 30g of processed sugar in a chocolate bar.

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  • Have a fruit smorgasbord with Miracle fruit.

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REDUCING PROCESSED SUGAR DEPENDENCY

FOOD MANUFACTURING

Behind the scenes in Food Manufacturing, R&D teams have been searching for safer sweeteners.
https://fortune.com/2017/02/22/sugar-stevia-low-calorie-sweetener/

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Kraft-Heinz-backed ventures currently fund Evolv Ventures invested in Oobli (formally known as Joywell and Miraculex).

https://www.foodnavigator-usa.com/Article/2020/07/22/Move-over-stevia-Joywell-Foods-raises-6.9m-aims-to-commercialize-sweet-proteins-in-18-24-months

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https://www.fooddive.com/news/joywell-foods-25m-kraft-heinz-sweet-protein/624741/#:~:text=Kraft%20Heinz's%20venture%20arm%20Evolv,SOSV's%20IndieBio%20and%20Alumni%20Ventures.

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Check out Oobli's website.
https://oobli.com/

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Read about Oobli's sweet protein development.

https://oobli.com/blogs/news/what-are-sweet-proteins

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Safety evaluation of oubli fruit sweet protein (brazzein) derived from Komagatella phaffi, intended for use as a sweetener in food and beverages.

https://journals.sagepub.com/doi/10.1177/23978473231151258

FOOD MANUFACTURING

THE COCA-COLA COMPANY

The Coca-Cola Company in Atlanta has been involved with Oobli (Miraculex) in a peer-reviewed toxicology study on Miraculin (the taste-modifying protein in Miracle fruit).

https://www.sciencedirect.com/science/article/abs/pii/S0278691519305526

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A International patent (including Australia) has been filed by The Coca-Cola Company to improve taste for stevia sweetened beverages with Miracle fruit.

http://pericles.ipaustralia.gov.au/ols/auspat/applicationDetails.do?applicationNo=2017361090

Note to Reader: The above sections are intended as a general introduction to the future of Miracle fruit and should not be seen as a substitute for medical, legal or financial advice. Relevant advice to your specific situation should be obtained by from appropriate healthcare professionals.

THE COCA-COLA COMPANY
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